Club Med Makes Its Debut in Southwest China with The Opening of the Club Med Joyview Heilongtan

(Chengdu, China) July 11, 2024, Club Med, the pioneer of premium All-inclusive holiday lifestyle brand, today announced the opening of Club Med Joyview Heilongtan Resort. This marks the debut of Club Med Joyview product line into southwest China, further expanding Club Med's presence in Chinese market. Located in Mei Shan City, Sichuan Province, an hour and a half's drive from downtown Chengdu, the Resort is nestled amidst Heilongtan's picturesque mountains and waters, offering a lakeshore retreat where French charm meets Chengdu delight.  

"We are delighted to introduce our first Club Med Joyview Resort in southwest China." said Andrew Xu, CEO of Club Med China. "Since entering China in 2003, we have evolved alongside the hospitality industry, focusing deeply on the premium leisure vacation sector, particularly excelling in family vacations. Our nationwide layout covers popular tourist destinations, short getaways, and urban escapes, anchored by our classic ' premium All-inclusive' offerings, complemented by flexible 'room with breakfast' options, to create a comprehensive vacation experience. Today, Club Med has become a representative brand of high-quality leisure lifestyle in China, continuously leading market trends in the vacation segment market. We are honored to establish Heilongtan Resort in Meishan, an area rich in historical and cultural heritage. We will continue to provide the unique delivering the unique Club Med experience, meeting the leisure vacation needs of travelers, while contributing to regional cultural and tourism development."

Located within the CREC Heilongtan International Tourism Resort in Heilongtan Town, Meishan City, Sichuan Province, the resort features 350 guest rooms and suites, 2 restaurants, 1 lobby bar and 1 main bar. It boasts nearly 1,000 square meters of indoor Kids Area, an indoor heated mini waterland and outdoor pool, providing year-round water entertainment for guests of all ages, offering water play spaces suitable for guests of all ages throughout the year. Additionally, the resort offers over twenty indoor and outdoor activities, creating a vibrant and dynamic vacation experience for guests. Guests can also explore attractions such as "Nice Train", an attraction in the CREC Heilongtan International Tourism Resort and the natural valley 'Shi Li Qian Mo' and enjoy the beauty of life amidst the forest.

DIVERSE ACTIVITIES AWAKEN SUMMER VITALITY & INDULGE IN A REFINED FRENCH-STYLE VACATION

The Heilongtan resort offers a range of unique activities that blend the elegance of French style and the essential Sichuan's chill culture, allowing guests to immerse themselves in French lifestyle while experiencing authentic Sichuan customs during their vacation.

French-themed Experiences: guests can participate in French dessert classes to learn how to make classic treats such as French cookies and croque-monsieurs. They can also enroll in Toulouse-style cocktail classes to master the art of mixing French cocktails, enjoy light snacks, and savor the blend of elegance and culinary delight. Additionally, guests can join French etiquette classes to learn social skills and manners, immersing themselves in a French lifestyle.

Sichuan-themed Experiences: guests can take part in tie-dye workshops, exploring the art of tie-dye and enjoying an authentic local experience. They can also engage in panda-themed crafts with their children, incorporating the adorable panda image into handmade fans, fostering kids' creativity and appreciation for art through fun and educational activities. Furthermore, they can join unique panda story yoga sessions, which will guide them in exploring and promoting panda culture and a healthy lifestyle. Guests can also experience the traditional face painting art of Sichuan, learning about its rich cultural symbolism through the crafting of Sichuan opera masks.

During the summer, Heilongtan Resort launches a series of special activities where guests can engage in dynamic water basketball in the outdoor infinity pool, diving into the fun and excitement of summer water games. Families and friends can engage in a water gaming battle at the Water Carnival in the lawn, laughing and enjoying endless summer moments. Additionally, within the CREC Heilongtan International Tourism Resort, there are water paddleboarding and kayaking activities, catering to various water sports enthusiasts, providing a refreshing experience in the hot summer.

Families with children can join Club Med Amazing Family! Program at Heilongtan Resort, featuring a variety of activities focused on positive education through sports, interactive games, and stage performances, creating wonderful moments of childlike wonder. In addition to daily activities, the resort's "Nature Explorers" program, led by the G.Os, guides families into nature to observe and explore various ecological plants, fostering a love for environmental protection and natural ecology. Children become "Little Nature Explorer" and together with their parents, collecting water samples from Heilongtan to test various indicators using test tubes and beakers, uncovering the secrets of the waters through fun scientific experiments. These activities not only expand children's knowledge but also cultivate their spirit of exploration and environmental awareness, creating meaningful bonding moments for families.

Heilongtan Resort showcases its unique craftsmanship with four "Night Shows" each week, offering guests a distinctive nightlife experience. Among them, the "Ancient Sichuan Culture Exploration Night" theme night draws inspiration from the mysterious Sanxingdui culture, skillfully integrating historical heritage, cultural essence, and the unsolved mysteries of Sanxingdui, guiding guests through a mesmerizing journey across time and space. Additionally, Club Med’s first “Geomatrix Show” in China Resorts blends art, technology, and entertainment seamlessly. The live performances, featuring stunning visual effects, cutting-edge fashion elements, and a wide array of activities, present guests with an all-encompassing, immersive sensory feast that ensures an unforgettable experience.

Mr. Jean-Charles Fortoul, CEO of Club Med Asia-Pacific Resort Business Unit, said "We hope that Heilongtan Resort will open a gateway of exploration for guests to explore French elegance and the Sichuan chill culture. Inspired by Heilongtan's unique natural environment and the cultural richness of Sichuan, we have designed a series of distinctive experiences and diverse activities for Heilongtan Resort, while offering Club Med's signature international services. We believe Heilongtan Resort will allow guests to deeply understand and experience French-style vacations and the culture of Sichuan, creating an ideal holiday journey for guests from China and around the world."

To enhance guests' digital experience, Club Med is gradually launching the My Club Med WeChat mini-program for Club Med Joyview and Club Med Urban Oasis Resorts in China by Q3, 2024. Heilongtan Resort introduces this mini-program on July 11, allowing guests to enjoy a more convenient digital experience. This mini-program seamlessly integrates personalized services with real-time resort information. Guests can access room information before check-in and stay updated on the latest resort activities and personalized dining recommendations during their stay, making their vacation experience more relaxed and enjoyable.

Guests can book rooms directly through Club Med's official channels and enjoy the benefits of its China rewards program. In addition to members-only rates, members can also take advantage of exclusive in-resort benefits such as late check-out and complimentary experiences like Club Med Amazing Family! activities, among other membership perks. Looking ahead, Club Med will continue its localization strategy, bringing the refined vacation experience from France to more desirable destinations and creating unforgettable journeys for guests.