Fosun Tourism Launches Foliday Town Lijiang

On 29 November 2020, Fosun Tourism Group (“Fosun Tourism” or “the Group”, Stock code: 1992), as the world’s leading leisure-focused integrated tourism group, is pleased to announce the grand opening of Foliday Town Lijiang. More than 300 guests attended and supported the spectacular event, including Fu Longcheng, member of the Standing Committee of the Party Committee and Vice Chairman of the China General Chamber of Commerce, Xiao Zhongwan, Deputy Mayor of Lijiang Municipal Government Office of the People’s Government, Xian Feng, Executive Chairman of the Asia Pacific Hotel Association, and media representatives from multiple cities across the country, and member enterprises and partners of Fosun, Qian Jiannong, Global Partners of Fosun, Chairman and CEO of Fosun Tourism, and Guo Qing, Co-president of Fosun Tourism.

Foliday Town Lijiang is another tourism destination project developed by Fosun Tourism after the success creation of Atlantis Sanya. It not only planned to develop Club Med, a leading global brand of leisure resorts, but also introduced vacation inns which are popular in Europe and the US, strengthening the concept of community with particular emphasis on the building of public spaces. Through community social as well as various cultural and tourism plans, people can reach out larger spaces in the community from the limited space, and global families can enjoy a “second home” under the snow mountain. Foliday Town Lijiang will also build a riverside commercial street with glamorous cultural and tourism commercial complex, as well as a themed entertainment and business cluster “Flying over Hump” — the first cultural and commercial park in Lijiang.

Club Med, the largest global brand of leisure resorts from France*, will make its first debut in Lijiang and is expected to launch in the second half of next year. Besides, a number of diverse core products of renowned brands will be launched, such as Miniversity, the parent-child brand under Fosun Tourism, and Thomas Cook, the vintage travel agency brand in Europe, etc. Healthcare and fashion businesses under the Fosun Group will also be coming soon. FOLIDAY Town, as a representative for the future FOLIDAY quality lifestyle, will be open for consumers in Lijiang soon.

Qian Jiannong, Global Partner of Fosun Group, Chairman and CEO of Fosun Tourism Group, said, “2020 is a year when the tourism industry faces major changes and challenges. Fosun Tourism has actively coped with the COVID-19 pandemic while steadily planning for the future. The launch of Foliday Town Lijiang is an important milestone for Fosun Tourism to adhere to the transformation and upgrade of cultural and tourism products, create high-quality holiday products, and actively help develop tourism in Southwest China. We welcome more partners to join and create Foliday Town Lijiang for the future FOLIDAY quality holiday life.”