As summer holiday approaches, the evening event held by Atlantis Sanya of Fosun Tourism Group (“Fosun Tourism” or “FTG”, Hong Kong Stock Exchange code: 1992) on 11 July at the Aquaventure Waterpark started its night entertainment activities, which took the lead in starting the summer holiday tourism market, The Waterpark daytime visitors returned to the same level for the same period of last year and nighttime visitors reached approximately 3,000 for the weekend on the 12th and 13th.
Qian Jiannong, Chairman and CEO of Fosun Tourism, said: “Chinese tourism sector is recovering very fast after the epidemic. At the end of March, various shops in Atlantis Sanya had reopened, with the number of admissions reaching almost 2,500 on the Aquaventure Waterpark’s reopening day. With a series of promotions, our hotel occupancy rate has been on the rise, particularly during this year’s May Day holiday, when the occupancy rate averaged 84% and peaked at 94%. On 1st May, our waterpark’s admission numbers reached over 3,000. As summer holiday approaches, Fosun Tourism has been focusing on improving its products to meet the holiday travel demand. We saw revenue recovery in June and expect growing income in the coming summer holiday, when our evening events resumes, along with a variety of colourful activities.”
“After considering the summer holiday demand and our product characteristics, we especially thought up evening events at our waterpark, where there would be a series of interesting activities to allow guests to enjoy the 34 exhilarating water slides, as well as experiencing the most liked “Floating Duck”, water curtain show, spectacular fireworks and other brilliant performances,” said Managing Director of Atlantis Sanya, Heiko Michael Schreiner.
As China’s first domestic year-round waterpark, Aquaventure Waterpark has been continuously improving. While constantly upgrading and optimising its products and services, Atlantis Sanya has been banking on its products to expand both vertically and horizontally and taking advantage of its unique creativity by launching a series of themed events, such as Summer Holiday with Atlantis Sanya, which offer guests and customers unique immersive travel experiences.
Hainan is a significant location in Fosun Tourism’s tourism business layout. Up until now, Fosun Tourism has opened the all-inclusive French holiday resort Club Med and one-stop entertainment venue and comprehensive tourist destination Atlantis Sanya in Sanya.
As Fosun Tourism’s first holiday destination project, Atlantis Sanya is a 3.0 benchmark in Hainan’s tourism industry and has been receiving wide attention since its opening in April 2018. In 2019, its revenue reached RMB 1.31 billion and visitor numbers was 5.2 million person-times. To date, the project has become a popular check-in place for online celebrities and has 1.8 billion User Generated Contents on Tik Tok.
Fosun Tourism’s CEO and Chairman Qian Jiannong noted that Fosun Tourism will continue to actively seek opportunities for Hainan’s free trade development and take advantage of its brands, IP and content on its global holiday and travel services, as well as the unique strengths of its ecosystem to continue investing in Hainan, so as to further strengthen its layout in the province and solidify its leading position in the provincial tourism industry.
In addition to strengthening its Hainan layout, Fosun Tourism has also accelerated its light asset development in the post-pandemic period. Last week, Club Med and Jiangsu SOHO Health Industry Co., Ltd. announced the launch of their hot spring health resort project Club Med Joyview in Tangshan, Nanjing. The two parties also formally signed the management agreement in the Tangshan Ziqing Lake Tourist Area. Other than Club Med, Casa Cook and Cook’s Club brand, which was acquired by Fosun Tourism, have been expanding more rapidly around the globe and providing holidaymakers with redefined stylish and luxurious holiday experiences in even more global holiday destinations.