FOLIDAY Fosun Travel Culture One Stop International Play and Study Club Mini Camp Grand Opening in Shanghai

On March 14th, Fosun Travel, Mattel, and Club Med Mediterranean Club jointly held a press conference at the BFC Bund Financial Center in Shanghai, announcing the official opening of their two new one-stop international learning club Miniversity centers. Guo Guangchang, Chairman of Fosun International, Qian Jiannong, Chairman and CEO of Fosun Tourism Group, Yun Kreiz, Chairman and CEO of Mattel Group, and Gino Andreetta, CEO of Club Med Mediterranean Club in Greater China, attended the press conference.

Mini Camp is a brand new parent-child brand founded by Fosun Travel and Culture in collaboration with two leading global brands, Meitai and Club Med Mediterranean Club, aiming to create a; Play+Learn&# quo; A synchronously developing learning club. And the two major partners of the mini camp, Meitai and Club Med Mediterranean Club, are respectively located in" Play&# quo; And&quo; Learn; We have a leading position in the global parent-child field. One of the major features of Club Med is a children's club, providing children with a rich and interesting vacation experience in nearly 70 resorts worldwide. From a 4-month-old baby to a 17-year-old teenager, you can find fun in Club Med's baby club, mini club, mini club, and youth club, and participate in various exciting games accompanied by multicultural G.O (Gentil Organiseur). In addition, Club Med collaborated with experts in parent-child education to design" Amazing Family; A series of themed activities provide rich and diverse interactive games and activity experiences for family guests, sharing happy family time together, and enhancing the emotions of family members. Mattel is a leading global toy and entertainment company with over 80 years of experience in children's development and learning. The global research and development team has a solid background in teaching, research, and research. Over the years, we have developed Mattel's unique&quo; The theoretical system of Child Development and Learning (CD&L). This system emphasizes" Whole Child Education Concept; Strictly following the laws of children's physical and mental development, we support the comprehensive development of children through 85 abilities and over 2000 skill dimensions from three aspects: cognition, physique, and social emotions

Fosun Travel&Culture has proposed a mini business jointly created by the aforementioned global famous brands; Play in the world, learn from the world&rquote; Adhering to the global advanced concept of children's development, we have created a unique one-stop international play and learning club, allowing children to participate in mini camps; A world of play, a world of learning; Inside&# quo; Play all over the world and learn to reach the world&rquote; Learning Thro

Mini Camp is a parent-child brand created by Fosun Travel Culture's integration of two major international IPs, and a new IP incubated in the FOLIDAY tourism ecosystem. It is reported that the Fosun tourism and cultural ecosystem includes three major businesses: resorts, development, operation, and management of tourist destinations, and services and solutions based on vacation scenarios. We hope to bring the services of Club Med Mini Club Children's Club back to the city, transforming a low-frequency service into a high-frequency service, so that children can always enjoy this joy, "said Guo Guangchang, Chairman of Fosun International. Miniversity will also become an important part of Fosun's happy ecosystem for young families. Prior to this, Fosun had already established an online community focused on mother and child needs - Baby Tree, leading mother and child service providers - Harmony Home, Little Star Doctor, Baby Care, Little Sports Hall, and other brands. These enterprises and brands will also fully empower Miniversity, and together, we will promote the happy ecosystem of Fosun's young families Continuously improving energy levels, in order to better serve customers.

Qian Jiannong, Chairman and CEO of Fosun Travel Culture, said: "The opening of the Mini Camp signifies the further improvement of Fosun Travel Culture's FOLIDAY ecosystem. It adheres to Fosun Travel Culture's globalization concept and collaborates with top global brands to create world-class products. We first create a new children's growth concept of" playing the world, learning the world "globally, and create a new children's growth model that combines playing and learning. Mini camps not only allow urban children to enjoy a globally mature growth environment that combines play and learning, but also allow urban children to enjoy the benefits of the FOLIDAY global ecosystem. The future FOLIDAY ecosystem is an excellent guarantee for mini camps to "play the world and learn from the world". It will provide a good environment for children around the world to improve their innovative thinking and global communication skills, and cultivate their key abilities for healthy growth.

I am really excited, this is another milestone for Mattel's commitment to China, "said Peter Broegger, Mattel's Asia Pacific Managing Director. Mini camps allow children to be inspired and grow in play. Through our collaboration with Fosun Travel Culture, we bring new experiences of playing and learning based on Mattel's well-known IP to Chinese families. I believe that mini camps can better help parents develop their children's critical thinking, creativity, communication skills, and collaboration skills, which are essential in the 21st century

As a partner of the Mini Camp, Club Med is honored to witness its leadership position during family holidays, "said Mr. Gino Andreetta, CEO of Club Med Greater China, Provide opportunities for children to explore new skills and meet new partners. In the future, children can also experience the food, play, and study of the all-inclusive Club Med resort at one price in the city's mini camp. They can learn soft skills during pleasant holidays and thrive in this globalized world

In recent years, the children's consumption and parent-child service market has developed rapidly, attracting many international brands to enter and generating many local brands. However, excessive competition has led to serious homogenization of products, and innovating products and improving services have become urgent issues for businesses to solve; Mini Camp has established a one-stop service of "play+learn" to solve the pain point of separation between learning and playing, and parents' fatigue; Its family style accompanying growth club not only focuses on the growth needs of children, but also emphasizes the experience of parents during companionship. At the same time, the Mini Camp will leverage FOLIDAY's global ecosystem to assist each other with brands within the ecosystem, creating a collaborative space, and utilizing FOLIDAY's global resources to accelerate development with customers.