Fosun Officially Launched the FOLIDAY Brand to Create C2M Tourism Ecosystem

The 18^th China Cultural Tourism Global Forum was held in Sanya on 22 March 2018. Fosun officially launched Fosun Tourism Group, also known as “FOLIDAY” (the short form of “Fosun Holiday”) at the forum. Fosun Trousim Group’s special launch event is part of the forum, where many guests witnessed the official launch of the brand. Guo Guangchang, chairman of Fosun International congratulated the hosting of the forum and emphasized that the establishment of Fousn Tourism Group is one of the achievements of Fosun’s strategy of creating a Customer-to-Maker (C2M) happiness ecosystem for global families, and the Group will be committed to improving the cultural tourism industry and providing better holiday experience.

On that day, Qian Jiannong, senior vice-president of Fosun International and chairman and CEO of Fosun Tourism Group led the leaders of all major brands under Fosun Tourism Group to attend the press conference. Qian Jiannong first introduced the overall development plan of Fosun Tourism Group. The Group planned to focus on leisure vacation for global families, and enhance quality of vacation.

Fosun Tourism Group is a major part of Fosun’s Happiness Ecosystem, which is one of its three strategic business units – Health, Happiness, and Wealth. Adhered to the concept of “combining China’s growth momentum with global resources” and underpinned by the twin drives of “industrial operation + strategic investment”, with a focus on the leisure and tourism needs of families around the world, FOLIDAY is engaged in the entire industry chain of tourism and leisure, integrating global resources. As the leader in the leisure tourism industry for families worldwide, we bring up our lifestyle proposition of “Everyday is Foliday”, which is dedicated to creating a new FOLIDAY lifestyle, and aspire to bring greater happiness to global families.

Fosun Tourism Group’s ecosystem comprises several businesses, covering resorts, tourism destinations, services and solutions in various tourism and leisure settings. FOLIDAY owns the French originated, all-inclusive holiday experiences provider, Club Med, and the premium one-stop entertainment and leisure tourism destination, Atlantis Sanya. Furthermore, FOLIDAY has also invested in Thomas Cook, one of the world’s leading travel groups with longest operation history, and has formed a joint venture “Kuyi” with Thomas Cook in China to provide premium tourism products and services. FOLIDAY’s business also includes the professional tourism destination operator “Albion”, culture and entertainment events provider “Fanxiu”, the international learning and playing club for children “Miniversity”, the online travel platform and travel agency “Foryou Travel”, as well as the global membership club “Foryou Club” etc.