Club Med released a new urban resort product line, the opening of its first resort in Nanjing Xianlin is coming soon

Club Med, a the world’s leading provider of premium all-inclusive holidays packages, announced that it will soon launch a new upscale urban vacation product, and introduced the name of the product line as “Club Med Urban Oasis”, to embrace "urban vacation" lifestyle trend of nowadays. The selection of project location for “Urban Oasis” will focus on first-tier and new first-tier cities, which provides upscale urban vacations within the radius of daily life for local families, young customers and city tourists. Club Med also simultaneously announced that the world's first Urban Oasis Resort will be in Xianlin, Nanjing, China. The Club Med Urban Oasis Nanjing Xianlin Resort is expected to open in the third quarter of 2023.

Aerial view of the world's first Club Med Urban Oasis--Xianlin Nanjing Resort

A stroll in the city, and carefree is around the corner - Club Med Urban Oasis will become a new local lifestyle destination

 “Urban Oasis” aims to create an accessible and carefree urban vacation experience for city dwellers who desire to get away from busy daily life. This is exactly what That’s l’Esprit Libre, the brand philosophy of Club Med advocated. Andrew Xu, CEO of Club Med China, said “Following the product line of 'Club Med Joyview', we will expand the product matrix through the launch of ‘Club Med Urban Oasis’ to meet the increasingly diversified vacation consumption demand. After entering the field of urban vacation, we will be closer to the core clientele and increase the frequency of interaction with them. More guests will be able to know Club Med through the Urban Oasis city resorts, and then have willing to experience our short-haul holiday products, premium all-inclusive resorts and overseas resorts. This will not only help cultivate the resort lifestyle, but also further enhance the reputation of Club Med as the world's leading brand."

The product matrix of Club Med has included the iconic premium all-inclusive Club Med resorts, the Club Med Exclusive Collection that provides excellent luxury and private experience, and Club Med Joyview, the premium short-haul product customized for China. The newly launched Club Med Urban Oasis further narrows the physical distance with the target customer, enters the daily life circle of urban families and young customers, breaks the boundary between life and vacation, and becomes a part of the local lifestyle.

In terms of product design, Club Med Urban Oasis will continue the brand vision of Club Med, provide a wealth of facilities and activities that cannot be covered by conventional urban hotels and bring in-depth experience of the city for guests from unique G.O companion, rich sports activities, friendly family activities and fashionable lifestyle. The unique DNA & culture of Club Med - G.O service will also enter the city resorts, continuing to bring their professional, enthusiastic and international interactive services and vibe. In terms of sports activities, Club Med Urban Oasis will introduce indoor skiing, trapeze, paddle boarding and other activities that are rarely seen in urban hotels, and in combination with the trend of the city where the resorts located. Families can also enjoy diverse family activities, children's play areas, parent-child activity areas and professional childcare service in Urban Oasis. In addition, the urban temperament of "Urban Oasis" will be reflected in its unique chic bar "U Bar". The specific space display, substantial drinks, wonderful G.O performances and theme parties will make the resort a new fashionable landmark of nightlife in the city.