Fosun Tourism Group Officially Establishes AI Lab, Leading the New Era of AI-Powered Vacations

In the face of the dual waves of consumer upgrade and experience economy, the tourism industry is encountering a critical turning point in its intelligent transformation. Recently, Fosun Tourism Group announced the establishment of AI Lab, focusing on the application, innovation, and implementation of artificial intelligence technology in the tourism and vacation sector. AI Lab is currently working on the development of AI G.O (AI Gentle Organizer), which will use advanced models such as DeepSeek, combined with multimodal interaction and machine learning algorithms, to provide personalized services throughout the customer journey, reconstructing every experience at Fosun Tourism Group’s destinations and resorts.

Driving AI Innovation and Enhancing Operational Efficiency

As a key strategic move in the AI era, AI Lab brings together professionals from the fields of artificial intelligence, big data, and machine learning. The team is dedicated to driving the innovation and application of AI technology across the tourism industry through technological advancements and cross-departmental collaboration. The core responsibilities of AI Lab include technological research and development, customer experience optimization, operational efficiency improvements, and the practical implementation of AI technology. The mission of AI Lab is to create new AI-powered vacation experiences, empowering better lives.

The AI Lab’s self-developed intelligent assistant, the “AI Lab Officer,” has recently been implemented within Fosun Tourism Group and has integrated DeepSeek R1. In its current version, the system primarily handles the distribution of internal learning materials, enhancing employees’ AI skills and promoting widespread participation in the AI transformation process. Future versions will expand into areas like human resources matching, financial analysis, quality control management, and marketing insights, offering intelligent decision-making support to enhance overall business efficiency.

AI G.O: Reshaping Future Vacation Experiences

As the soul of Club Med’s 75-year legacy, G.O (Gentle Organizer) has long been celebrated for its versatile talents, passionate interactions, and meticulous service, creating unforgettable experiences for vacationers around the world. Now, Fosun Tourism Group is fully AI-integrating this iconic element, creating AI G.O that will provide real-time, personalized services for every guest.

AI G.O will optimize the entire vacation process using AI technology, from pre-trip planning, room selection, and activity arrangements to in-resort guidance, childcare, and dining recommendations, and post-trip travel memories, interactive sharing, and future vacation suggestions. By leveraging personalized recommendations and real-time system scheduling, AI G.O ensures that every guest's need is met promptly throughout their vacation.

Imagine, from the moment you step out of the airport and board an autonomous shuttle, your AI-powered vacation journey begins. The intelligent assistant inside the vehicle will complete your check-in in advance, and the entertainment options and fresh fruit will help ease your travel fatigue. Upon entering your room, a drone carrying a personalized lunch, based on your health data, will gently land on your balcony. At dusk, you will step into a transparent observation pod and soar to 100 meters in the air, overlooking the resort aglow with lights... The exciting possibilities AI brings to vacation experiences are just beginning.

Leading the Global AI Vacation Industry Development

AI Lab is not Fosun Tourism Group’s first foray into AI. In 2024, Club Med launched the new GM Copilot, based on large model technology, to provide fully automated booking consultation services. Currently, GM Copilot has been successfully deployed across seven global markets, including France, Brazil, Belgium, the United Kingdom, Singapore, and Malaysia. In 2024, GM Copilot processed 35,000 fully automated conversations, accounting for 23% of all messaging conversations, significantly reducing customer wait times and improving operational efficiency.

In October 2024, the Hainan UltraMed project officially launched. As a new landmark destination following the success of Sanya Atlantis, the Hainan UltraMed will be the world’s first AI-themed vacation resort. Planned applications include personalized room customization through AIGC technology, self-adjusting AI agents to modify room settings, and a digital G.O powered by NLP technology, providing 24-hour service to meet every guest's personalized needs, with technology enhancing the entire customer journey.

Xu Xiaoliang, Co-CEO of Fosun International and Chairman of Fosun Tourism Group, said, “The establishment of AI Lab not only demonstrates Fosun Tourism Group’s commitment to embracing AI but also marks an important step in our efforts to lead the intelligent transformation of the tourism and vacation industry. Moving forward, Fosun Tourism Group will continue to invest in and innovate AI technologies, exploring their immense potential in enhancing customer experience, optimizing operational efficiency, and promoting sustainable development in the industry. We believe that through constant technological breakthroughs, Fosun Tourism Group will become a global leader in the AI vacation industry, driving the tourism sector towards a smarter, more convenient, and personalized future.”