Thomas Cook Celebrated Its 180th Anniversary with the New Release of Thomas Cook App International Version

On July 18th, Thomas Cook celebrated its 180th anniversary on the “Ferry Cook” on Huangpu River in Shanghai. With the theme of “Travel from the Heart", the celebration invited leaders and partners from all walks of life to witness the growth of Thomas Cook App since its launch one year ago, and announced the official release of Thomas Cook App international version.

In the mode of "short video + social platform", the international version of the App inspires users through travel experts’ experience sharing, travel tips and diversified products, etc., which forms a complete trading loop from being impressed to placing orders and sharing experience.

At the celebration, Guangchang Guo, Chairman of Fosun International, expressed high expectation on the development of Thomas Cook App: "As the core consumer-faced online entry of Fosun in tourism industry, Thomas Cook App is supported by the world-class tourism destinations as well as the global industry eco-system of Fosun. I believe it will develop rapidly.”

Afterwards, Jim Qian, Chairman and CEO of Fosun Tourism Group, said: "Thomas Cook has left unforgettable travel memories for countless families in the past 180 years. Today, Fosun Tourism Group is giving Thomas Cook a new life by empowering it with technology. With extensive brand recognition and profound influence, Thomas Cook plays an essential role in the FOLIDAY eco-system."

Through a whole year's effort, Thomas Cook App has achieved a turnover of approximately RMB 420 million in the first half of 2021. As of June 30, 2021, it has 1.5 million downloaded users, and its active users exceeded one million in peak season. In the first half of 2021, its GMV has achieved an increase of more than three times compared with the second half of 2020, and the number of App downloads has increased by 172.7%, which indicates its rapid growth.

Fiona Dou, President of Thomas Cook Group, said: “With a year of experience, we are delighted to find that consumers demands are more and more high towards the frequency and quality of leisure holidays. More than half of the holiday product consumers purchased lifestyle merchandise on the App, showing users’ recognition to our 'tourism + life’ strategy. Focusing on the diverse needs of users, Thomas Cook is building a one-stop lifestyle online platform for multiple scenarios, integrating trading, resource sharing, content marketing, big data insight, reward points sharing and more.”

Moreover, a list of brands under Fosun Tourism Group including Cook's Club, Club Med and Lizzie Collection, announced the first launch of their new products on Thomas Cook App at the anniversary celebration.