Fosun Tourism Group (“Fosun Tourism” or “the Group”, Stock code: 1992), as the world’s leading leisure-focused integrated tourism group, is pleased to announce that the brands under the Group have achieved significant boosts in sales in their domestic tourism products in Double 11 Sales this year, showing new breakthroughs in various sectors.
2020 has been a year that full of vast uncertainties during which tourism is one of the industries that suffered the most. Through the sales of the Double 11, Fosun Tourism saw demands for leisure travel is apparently picking up while China is gradually recovering from the pandemic. As a leading company in leisure tourism industry, Fosun Tourism has kept enhancing the quality of its domestic tourism products so as to cope with the market's changing needs.
According to the data, as of 11 November, Club Med, the global leading "all-inclusive" leisure tourism resort group, has reached a GMV of RMB 71.5 million during the sales of the Double 11, of which seven resorts in mainland China achieved a GMV of over RMB 36 million, representing a growth of 22% year on year, while the room vouchers flash pre-sale reached over 35 million, representing a 200% growth year on year.
The brand-new Thomas Cook Lifestyle Platform has achieved a GMV of RMB18 million in the first Double 11 Big Sale. The number of downloads of the platform has exceeded 400,000 since its launch in mid-July this year. In addition, Albion, the professional tourism destination and property operator of which is also under Fosun Tourism, has newly launched several special product sets, including Albion Residence Haitang Bay Sanya, Albion Gold Buddha Mountain Resort and Albion Greenland Golden Town during the Big Sale, generating a GMV of RMB7.96 million.
The outstanding pre-sale performace during the Big Sales indicates that the ecology of Fosun Tourism can fully integrate the online and offline sectors, from data to the business, which could stimulate its vast potential. Most notably, after the Thomas Cook lifestyle platform launches, the transformation of operation in the whole value delivery chain has been optimized, providing consumers with even better consumption experiences.